商务英语专业人才社会需求大数据分析研究

Research on Big Data Analysis of Social Needs for Business English Major Talents

人才需求调研是确定专业人才培养定位的重要途径。本研究基于专业信息化建设的思路,利用大数据技术,建立TF-IDF算法,构建LDA主题模型和主题词库,通过互联网对商务英语专业公开招聘数据进行抓取,对专业人才需求、职业能力要求等进行数据化分析,结合外贸、跨境电商产业发展趋势对专业建设发展提出建议。

Talent demand survey is an important way to determine the orientation of professional talent training.Based on the idea of professional informatization construction,this study uses big data technology to establish TF-IDF algorithm,construct LDA subject model and thesaurus,capture the open recruitment data of business English major through the Internet,and carry out data-based analysis of professional talent demand and professional ability requirements.Combined with the development trend of foreign trade and cross-border e-commerce industry,put forward suggestions for major construction and development.