丑闻对公共信任的传染机制:一个准实验研究

The Contagion Mechanism of Public Trust by Government Scandals:A Quasi Experimental Study

本文将公共信任划分为角色信任、系统信任和制度信任三个层次,运用实验的方法,考察了丑闻对不同层次公共信任的影响关系和传染机制。结果发现:(1)丑闻事件发生后,会向公共信任领域产生传染,导致角色信任、系统信任和制度信任受损。(2)角色信任在丑闻与系统信任受损的关系中扮演中介作用。(3)角色相似性越高,丑闻将导致更严重的角色信任受损、系统信任受损和制度信任受损;系统相似性越高,丑闻将导致更严重系统信任受损和制度信任受损。(4)丑闻事件的稳定性归因越强,越容易向角色信任、系统信任传染;外部性归因越强,越容易向系统信任和制度信任传染。(5)角色相似性正向调节丑闻与稳定归因的交互项对公共信任受损的负面影响。(6)在丑闻与稳定性归因的交互项对系统信任受损以及丑闻与外部归因交互项对制度信任受损的影响关系中,角色信任受损发挥了中介作用。研究结论深化了对公共信任危机形成、信任危机传导的理论认识,并对政府危机管理实践具有重要启发。

This paper divides public trust into three levels:role trust,system trust and institution trust,and uses experimental methods to investigate the influence of scandal on different levels of public trust.The conclusions are as follows.(1)Government scandal will lead to the damage of role trust,system trust and institution trust.(2)Role trust plays a mediating role in the relationship between the government scandal and system trust.(3)The more similar role is,the more serious damage of role trust,system trust and institution trust would be caused by scandal;the more similar system is,the more serious damage of system trust and institution trust would be caused by scandal.(4)The stronger stability attribution is,the more easily scandals will damage role trust and system trust;the stronger externality attribution is,the more easily scandals will damage system trust and institutional trust.(5)Role similarity positively regulates the effect of interaction terms of stability attribution and scandal on public trust damage;(6)Role trust plays a mediating role in the relationship between interaction terms of stability attribution and scandal and system trust,and the relation between interaction terms of external attribution and scandal and the institution trust.These conclusions can promote the theoretical dialogue between public trust and public crisis,and bring inspiration to the relevant government practices.