“中美贸易摩擦事件”媒体与公众议题注意力周期相关性研究

Exploring the Correlation Between the Attention Periods of Media and the Public During the Sino-US Trade Conflicts

本文基于"中美贸易摩擦事件"中我国报纸媒体和公众微博为期一个月的内容发布相关数据,引入舆情生命周期理论,通过对媒体与公众在舆情发展不同阶段中的议题注意力属性网络进行建构,从NAS(Network Agenda Setting,网络议程设置)的视角分析了媒体与公众在舆情不同发展阶段议题注意力间的相关性。研究结果表明,在舆情发生期,媒体与公众议程之间没有显著关联;而在舆情的爆发期和消亡期,媒体议程对公众关于"中美贸易摩擦事件"的理解都表现出明显的议程设置效果。本文的发现拓展了舆情分析的新视角,也丰富了"网络议程设置"在中国语境下的具体应用。

This study based on the one month content by Chinese newspapers and public Weibo during the Sino-US trade conflicts incident,the public opinion life cycle theory was introduced to build a network of attention attributes of the media and the public in different period of public opinion duration,using the NAS(Network Agenda Setting) model to analyze the correlation between the media and the public’s attention to issues at different period of public opinion.This study found that there is no significant correlation between media and public agenda during the period of public opinion occurrence,during the outbreak and extinction period of public opinion,the media agenda has shown an effective effect on the public’s agenda.The findings in this article expand the new perspective of public opinion analysis and enrich the specific application of "network agenda setting" in Chinese context.