长征国家文化公园建设及其国家认同研究:基于文旅融合视角

Construction of Long March National Cultural Park and Its National Identity: Research on Integrative Development of Culture and Tourism in China

国家"十四五"规划和2035年远景目标纲要明确提出"建设长城、大运河、长征、黄河等国家文化公园"。长征国家文化公园既有国家文化公园的共性特征,又有历史文化赋予的特殊性。本文基于文旅融合视角,在厘清国家文化公园、红色旅游和国家认同概念基础上,探讨长征国家文化公园建设与红色旅游开发的内在关系,尝试运用SOR(Stimulus,Organism,Response)理论对长征国家文化公园游客的国家认同进行实证分析。研究发现:红色旅游对游客国家认同的产生有深远的影响。旅游体验正向影响旅游情感,旅游情感通过对文化依恋和功能依恋的影响,以"旅游体验—旅游情感—文化认同"的路径,增进游客对国家的认同。建议延续红色基因,增强游客体验;挖掘红色文化,突出景区吸引物特质;传承红色记忆,组建长征学院。

the National 14th five-year Plan and the outline of the long-term goal of 2035 clearly putforward"the construction of national cultural parks such as the Great Wall,the Grand Canal,the long March and the Yellow River".The long March National Cultural Park not only has the common characteristics of the national cultural park,but also has the particularity given by history and culture.Based on the perspective of the integration of culture and tourism,and on the basis of clarifying the concepts of national cultural park,red tourism and national identity,this paper discusses the internal relationship between the construction of long March National Cultural Park and the development of red tourism,and tries to use SOR(Stimulus,Organism,Response)theory to make an empirical analysis on the national identity of tourists in long March National Cultural Park.The study found that red tourism has a far-reaching impact on tourists’national identity.Tourism experience has a positive impact on tourism emotion.Through the influence of cultural attachment and functional attachment,tourism emotion promotes tourists’identification with the country through the path of"tourism experience-tourism emotion-cultural identity".It is suggested that we should continue the red gene to enhance the experience of tourists,excavate the red culture,highlight the attractor characteristics of the scenic spot,inherit the red memory and set up the long March College.