跨境电商背景下商务英语人才职业能力素养体系的重构

The Restructuring of Vocational Competence of Business English Talents in the Context of Cross-border E-commerce

按照传统国际贸易需求培养的商务英语人才的职业能力素养已经很难满足跨境电商行业的发展需求。商务英语职业能力素养体系的重构是跨境电商高速发展的必然选择。以产教融合作为主线,形成以双元主体为核心的人才培养生态是职业能力素养重构的前提条件;以"三教"改革为切入点,可以优化商务英语人才职业能力素养提升的课程基础;以创新创业教育为引领,可以为商务英语人才职业能力素养提升提供重要保障。

The competence required by traditional international trade business fails to meet the requirements of cross-border e-commerce. The restructuring of vocational competence is a must for business talents. With the integration of production and teaching as the main line, the forming of talents cultivation ecosystem with the dual cores of college and enterprise is the precondition for the competence restructuring. The reform of teachers, textbooks and pedagogy is the breakthrough point which can help to optimize the curriculum basis for upgrading talents competence. Innovation and entrepreneurship education can serve as the leading force to guarantee the competence upgrading for business English talents.