“产出导向法”在大学商务英语教学中的应用研究

Application of “Production-oriented Approach” in College Business English Teaching

本文融合Adamson&Morris(2007)和Xie(2016b)的语言课程评估框架以及文秋芳(2017)的"产出导向法"理论体系,研究"产出导向法"在大学商务英语教学中的应用。本研究通过对141名英语专业在校生的两个阶段调查以及教师反思和课堂观察发现,基于学生需求的"产出导向法"是有效的,特别是在教学材料、教学活动以及商务英语综合能力提升等方面。"产出导向法"中的输出驱动的活动可以细化为基于主题的商务口译和笔译、商务写作、案例讨论、角色扮演和小组口头汇报等活动。输入促成包括网络文本阅读、新闻阅读、商务文本阅读、听力活动以及商业案例阅读等方面。本研究结果对不同文化背景下高校商务英语教学实践有借鉴和指导意义。

This article integrates the language program evaluation frameworks of Adamson and Morris(2007),Xie(2016)and the Production-oriented Approach(POA)of Wen Qiufang(2017).It applies the POA in university business English teaching.The research is based on a two-stage survey with teacher reflection and classroom observation with 141 English major undergraduates in a public university in the east of China.The results show that POA based on student needs is effective,in terms of teaching materials and activities,and therefore improves business English comprehensive abilities.The output driven activities in POA may include topic-based business translation and interpreting,business writing,case discussion,role play and group presentation.The input enabling activities may include general internet-based reading,news reading,business text reading,listening activities and business case reading.The results of the study can inform teachers of business English teaching practice in both China and other cultural contexts.