数字经济发展的消费升级效应研究

The Consumption Upgrading Effects of Digital Economy

本文基于中国综合社会调查数据,考察了数字经济发展对居民消费升级的影响。结果表明,数字经济能促进消费升级,促使居民消费结构由日常生存型向发展享乐型转变。但是,数字经济发展对消费升级的影响存在地区异质性和消费者异质性,其对高收入、高学历的城市居民的非生存型消费影响更大。机制分析显示,数字经济主要是通过提高居民支付便利程度、增强交易双方信任程度、扩大网络示范效应等方式促进消费升级。在推动形成强大国内市场、构建新发展格局过程中,需高度重视数字经济对全面促进消费的积极作用,要加快推进数字产业化、产业数字化和数字化治理,进一步加强农村地区、北方和中西部欠发达地区的数字化建设,提升全民数字技能和数字素养,加强个人信息保护,提高数字支付安全性,同时健全多层次社会保障体系,尽可能释放"数字红利"。

Digital economy plays a positive role in accelerating consumption up-grading and promoting the consumers'consumption structure from a daily-necessity-oriented pattern to a leisure-and-extra-need-driven pattern.However,the effects of digital economy on consumption upgrading show heterogeneity in different regions in China,and the groups of consumers benefiting from significant positive impacts on the consumption upgrading are mainly in southern China and urban areas and among those with high income and better education.In line with the mechanism analysis,it is mainly the enhancement of payment convenience for the consumers,the increased mutual trust between parties of transactions,and the demonstration effects of the digital network that unleashed the potential of digital economy in promoting consumption upgrading.In the process of advancing the development of domestic mar ket and establishing the new development pattern,attention is needed in focusing on the positive role of digital economy in comprehensively promoting the consumption with efforts to accelerate digital industrialization,industrial digitization and digital governance.Further work is needed to strengthen the digital construction in rural ar eas,northern and mid-and western parts of China.Besides,the digital literacy and competency of the whole nation needs to be improved,personal information protec tion needs to be intensified,and payment safety calls for further enhancement.In the meantime,the multi-level social security system needs to be enhanced so as to fully release the digital dividend.