客栈在遗产活态传承中的作用探讨——以平遥古城为例

Discussion on the Role of Inn in the Inheritance of Living Heritage: Taking Pingyao Ancient City as an Example

以遗产活态保护理论、价值共创理论与场景理论为指导,以平遥古城客栈为例,运用高频词分析方法和实地调研法,勾勒出客栈生活场景并深入挖掘客栈文化。结果表明,客栈在活态遗产传承中的主要作用有民居文化的传承、服务文化的创造、非遗文化的传播等,提出了充分挖掘地方文化、关注细节服务、塑造品牌形象、实现遗产自觉等发展建议。

Guided by the living heritage protection theory,value co creation theory and scene theory,taking Pingyao ancient city inn as an example,using the method of high-frequency word analysis and field investigation,this paper outlines the living scene of the inn and deeply excavates the inn culture,studies the main role of the inn in the inheritance of living heritage:the inheritance of residential culture,the creation of service culture and the dissemination of intangible cultural heritage,and put forward development suggestions:fully tap local culture,pay attention to detail services,shape brand image and realize heritage consciousness,and so on.