摘要
探讨不同人格特质、疲倦对微博用户间歇性中辍意愿的影响机理,以丰富社交媒体用户行为的相关研究。基于大五人格特质理论,构建微博用户间歇性中辍意愿影响因素的理论模型。采用在线问卷搜集297份有效样本,利用Smart PLS 3.0进行数据分析。结果显示:疲倦显著正向影响微博用户的节制中辍意愿、间断中辍意愿和暂停中辍意愿;而神经质和开放性显著正向影响疲倦,外向性、随和性和尽责性则对疲倦不产生显著影响。
The effects of personality traits and fatigue on intermittent discontinuance intention of microblog users,so as to enrich related studies on social media user behavior.Based on theory of Big Five personality traits,a theoretical model of factors affecting intermittent discontinuance intention of microblog users is developed.297 valid samples were collected using online questionnaire,and further analyzed via Smart PLS 3.0.The results showed that fatigue significantly and positively affects intermittent discontinuance intention of microblog users,and neuroticism and openness have significant and positive impacts on fatigue.However,extraversion,agreeableness and conscientiousness have no significant effects on fatigue.
作者
甘春梅
张梦金
林晶晶
GAN Chunmei;ZHANG Mengjin;LIN Jingjing(School of Information Management,Sun Yat-sen University,Guangzhou 510006,China;School of Business,Sun Yat-sen University,Guangzhou 510006,China)
出处
《信息与管理研究》
2024年第2期1-10,共10页
Journal of Information and Management
基金
国家社会科学基金一般项目(21BTQ064)
关键词
间歇性中辍
人格特质
疲倦
微博
intermittent discontinuance
personality traits
fatigue
microblog
