寻找最好的科技传播:科技报道标准建构分析——基于今日头条“金字节奖”的评奖实践

In Search of"excellent"Sci-Tec Report:Analysis Golden Byte Award Criteria of Sci-Tec Reports on Toutiao

本文通过对“金字节奖”获奖作品来源媒体、获奖作品报道内容与获奖作品颁奖词的分析,讨论评奖过程的新型媒体偏向与科技报道的行业标准。研究发现,“金字节奖”对新媒体平台中的科技报道、企业报道与行业报道关注更多;而采访力度、信息价值、传播范围、思想深度与社会价值成为评判科技报道质量的标准。

By analyzing the source media,the content and the awarding words of the winning works,this paper discusses the new media bias and the industry standard of sci-tec reporting in"Golden Byte Award".The research finds that the selection of this award focuses more on technology reporting on new media platforms,with more emphasis on corporate and industry reporting.The interview intensity,information value,dissemination range,depth of thinking and social value are the criteria of"quality"reporting.