聚焦与演化:反思中国传统文化跨文化传播研究中的“对策建议”——基于115篇核心期刊论文的调查分析

Focus and Evolution:Problems and Reflections on"Strategies and Suggestions"in the Study of Intercultural Communication of Traditional Chinese Culture

中国传统文化的跨文化传播,是近年来传播学领域的热门议题,也是全球化背景下文化共创的必然结果。分析该领域近十年(2013-2022)共115篇核心期刊论文中提出的对策建议,发现其中存在对策雷同、缺乏问题意识,对策宏观、缺乏可操作性以及对策陈旧、缺乏时代性等问题。科学有效的对策建议是推动中国传统文化走向世界的加速器,在提出对策建议的过程中要做到以下三点:第一,明晰研究问题,检视对策与问题的适切性;第二,洞察环境复杂性,提升对策的实践价值;第三,突破思维桎梏,实现对策建议的演化创新。

Based on analyses of the problems in the strategies and suggestions proposed in a total of 115 CSSCI papers from 2013 to 2022,the research stresses that:firstly,there should be a clear clue between the proposed suggestions and the research question;secondly,researchers should have insight into the complexity of the environment while enhancing the practical value of strategies;thirdly,they need to break through the shackles of thinking and achieve evolutionary innovation in policy recommendations.