摘要
本文基于中国传媒大学中国网络视频研究中心的案例库建设经验,因应新媒介技术带来的多重挑战,反思案例研究方法之于视听传播学科建设的价值、意义及问题,提出要在视听传播研究领域加强科学的案例研究和案例库建设,形成兼具问题导向、过程导向、综合导向的,有利于理论建构、人才培养和学科交叉等多重面向的案例研究及教学体系。
This paper is based on the experience of the case database construction experience of the China Online Video Research Center(COVRC)at Communication University of China,and in response to the multiple challenges brought by new mediatechnology.This paper reflects on the value,significance and problems of case study in the construction of audiovisual communication discipline,and proposes to strengthen the construction of the standardized and scientific case study and case base in the field of audio-visual communication research,so as to form a problem-oriented,process-oriented and comprehensive-oriented case study and case teaching system which is conducive to theoretical construction,talent cultivation and interdisciplinary.
作者
王晓红
魏韬
倪天昌
Wang Xiaohong;Wei Tao;Ni Tianchang
出处
《中国新闻传播研究》
2020年第5期93-105,共13页
China Journalism and Communication Journal
基金
中国传媒大学中央高校基本科研业务费专项资助项目“中国网络视听生态治理与建构研究”(项目编号:CUC2019A006)阶段性成果
关键词
案例研究
视听传播
理论建构
案例教学
学科交叉
case study
audiovisual communication
theoretical construction
case teaching
interdisciplinary
