泛娱乐化视域下思想政治教育的困境及突围

The Dilemma and Breakthrough of Ideological and Political Education under the Perspective of Pan-entertainment

泛娱乐化的生成与泛滥,是商业资本操控、网络新媒体赋能、个体社会心理助推、社会思潮合谋等多维因素综合作用的结果。泛娱乐化以“去价值化”现实指向消解思想政治教育的本质属性,以“碎片化”、“感性化”话语叙事解构思想政治教育的话语体系,以“日常融入式”传播冲击思想政治教育的传播模式,以“功利性”文化价值观侵蚀思想政治教育的文化生态,具有严重的社会危害性。有效应对泛娱乐化的挑战,需构建价值引领机制,激活思想政治教育高质量发展的内生动力,涵育思想政治教育良性育人生态。

The generation and proliferation of pan-entertainment is the result of the combined effect of multi-dimensional factors such as the manipulation of commercial capital,the empowerment of new network media,the promotion of individual social psychology,and the collusion of social trends.Pan-entertainment dismantles the essential attributes of ideological and political education by"de-valuing"the reality,deconstructs the discourse system of ideological and political education by"fragmentation"and"sensualization"of the discourse narrative.In addition,the"daily integration"mode of communication impacts the communication mode of ideological and political education,and the"utilitarian"cultural values erode the cultural ecology of ideological and political education,which has serious social hazards.To effectively meet the challenge of pan-entertainment,it is necessary to build a value-led mechanism,activate the endogenous momentum of high-quality development of ideological and political education,and nurture a benign nurturing ecology of ideological and political education.