平台治理机制对用户知识贡献行为的影响——基于企业虚拟社区的实证研究

The Influence of Governance Mechanism on User’s Knowledge Contribution Behavior——An Empirical Study on Enterprise Virtual Community

[目的/意义]为了探索企业虚拟社区平台治理机制如何作用用户感知来影响用户的不同知识贡献行为——参与、评价与创作贡献行为,引入感知价值和感知信任作为中间变量,构建企业虚拟社区平台治理机制对不同类型知识贡献行为的影响模型。[方法/过程]采用问卷调查法搜集247份有效数据进行实证分析。[结果/结论]感知价值和感知信任正向影响知识贡献行为;感知价值在促进式治理机制与知识贡献行为间起一定的中介作用,感知信任在促进式和约束式治理机制与知识贡献行为间起一定的中介作用;不同的治理机制对不同类型知识贡献行为的作用机理有一定的差异。

[Purpose/significance]In order to explore how the governance mechanism of the enterprise virtual community platform affects users’different knowledge contribution behaviors(participation,evaluation and creation contribution behavior)by acting on user perception,this study introduces perceived value and perceived trust as intermediate variables to build an impact model of the enterprise virtual community platform governance mechanism on different knowledge contribution behaviors.[Method/process]A questionnaire survey was used to collect 247 valid data for empirical analysis.[Result/conclusion]Perceived value and perceived trust positively affect knowledge contribution behavior;perceived value plays a certain intermediary role between promoted governance mechanism and knowledge contribution behavior,and perceived trust plays between promoted and constrained governance mechanism and knowledge contribution behavior Certain intermediary role;different governance mechanisms have certain differences in the mechanism of knowledge contribution behavior.