创新引领下企业的超越追赶之路——基于海尔空调和冰箱两大产业线的案例研究

Innovation Leads the Way for Enterprises to Beyond Catching-up——Case Study based on Haier Air Conditioning and Refrigerator Industry Lines

第四次工业革命对制造业产生了巨大的影响,制造业产业格局逐渐在发生变化。中国制造业正处于新旧动能转换阶段,从要素驱动转变为创新驱动,从战略引领到创新引领。通过研究海尔集团空调和冰箱两大产业线能力提升路径,可以发现创新起着决定的作用。具体表现为以用户为中心的创新文化理念,提出"人单合一"创新管理模式,探索对赌的创新激励机制,正确处理自主创新和开放式创新的关系等。在创新引领思想下,海尔实现了从跟跑到并跑再到领跑的目标,在空调和冰箱若干领域已经成为市场和技术上的引领者。

The fourth industrial revolution has had a huge impact on the manufacturing industry,and the manufacturing industry is gradually changing.China’s manufacturing industry is in the stage of conversion of new and old kinetic energy,from factor-driven to innovation-driven,from strategic guidance to innova-tion-led.By studying the capacity improvement path of Haier Group’s two major industrial lines,it can be found that innovation plays a decisive role.The specific performance is the user-centered concept of innova-tive culture,proposes the"Ren Dan He Yi"innovation management model,explores the incentive mechanism for gambling innovation,and correctly handles the relationship between independent innovation and open innova-tion.Under the guidance of innovation,it has achieved the goal of running from following to running and then to leading,and has become a market and technology leader in several fields of air conditioners and refrigera-tors.