基于“产出导向法”的高职跨境电子商务英语教学改革研究

Research on the Reform of English Teaching in Vocational College Cross-Border E-commerce Based on the“Production-Oriented Approach”

近年来,高职教育蓬勃发展,而电子商务英语作为高职行业基础课程,是培养电子商务复合型人才的重要抓手。本研究旨在通过一学期教学实验,检验“产出导向法”在高职英语教学中的有效性。研究结果表明,相较于采用传统教学方法的对照组,采用“产出导向法”的实验组学生在口语能力和电子邮件写作能力方面取得了显著的提高。该研究的实施将促使更多类型的高职英语课程真正应用于实际,以满足真实行业需求,培养专业人才,并探索更为有效的教学理念、内容体系和教学模式。

In recent years,there has been a rapid growth in higher vocational education,and E-Commerce English,as a fundamental course in this sector,plays a vital role in nurturing the versatile talents in the field of e-commerce.This study aims at evaluating the effectiveness of the"production-oriented approach"in English teaching within higher vocational education through a one-semester teaching experiment.The results reveal that the students in the experimental group demonstrated significant improvements in both their oral communication and email writing skills compared with those in the control group taught by the traditional teaching methods.The implementation of this study will contribute to the exploration of more effective teaching concepts,content systems,and instructional approaches for various types of higher vocational English courses,enabling them to be truly applicable,cater to industry demands,and foster professional talents.