红色档案展览的情感传播向度研究

Research on the Emotional Communication Dimension of the Red Archives Exhibition

红色档案展览向社会公众讲述历史故事,唤起个人记忆、集体记忆的过程,也是引发公众情感共鸣的过程。红色档案展览以档案叙事的方式为参观者再现原始情景,还原时代情境,并帮助参观者通过多重感官感知历史事件。共同的记忆往往会引起在场者的情感共鸣,档案馆在建构历史记忆的基础上,通常会精心设计展览主题、议题以及展览举办的时间节点等以激发、增强参观者的基调情感、状态情感。为强化红色档案展览直指人心的情感作用,文章从情理交融、资源整合、互动实践三方面探析了红色档案展览的情感传播策略。

The Red Archives exhibition tells historical stories to the public,and the process of evoking individual and collective memories is also a process of arousing public emotional resonance.The Red Archives exhibition reproduces the original situation for visitors in the form of archive narrative,restores the situation of the times,and helps visitors perceive historical events through multiple senses.The common memory often arouses the emotional resonance of the audience.On the basis of constructing historical memory,the archives usually carefully design the exhibition themes,topics and the time nodes of the exhibition to stimulate and enhance the mood and state of the visitors.In order to strengthen the emotional role of the red archives exhibition directly pointing to people’s hearts,the article analyzes the emotion communication strategy of the red archives exhibition from three aspects:the integration of emotion and reason,the integration of resources,and the interactive practice.