摘要
新闻宣传工作是企业思想政治工作的重要组成部分,对促进企业发展起到举足轻重的作用,它不仅仅对企业外部形象起到一个宣传作用,更为企业内部稳定发展奠定基础。随着移动互联网技术的迅速发展,微信公众平台以其庞大的用户占有量在宣传及舆论导向方面的影响力正在持续扩大。截止2019年,微信公众平台账号突破2000万个。微信作为新媒体的代表已逐渐成为企业宣传的新主流媒介,在实现信息推送的同时还能够实现便捷的互动交流。借助微信公众平台从创意优质内容、标题标新立异、增强视觉冲击力等方面展开应用讨论,提出建立一支优秀的运营团队,确定编发主题、提前策划,树立企业公信度的微信公众平台运营策略。
News propaganda is an important part of the ideological and political work of enterprises,which plays an important role in promoting the development of enterprises.News propaganda not only plays a publicity role for the external image of enterprises,but also lays a solid foundation for the stable development of enterprises.With the rapid development of mobile Internet technology,WeChat public platform,with its huge user share,is continuously expanding its influence in propaganda and public opinion guidance.By 2019,WeChat public platform accounts exceeded 20 million.Wechat,as a representative of new media,has gradually become the new mainstream media of corporate propaganda,which can realize the convenient interactive communication while information push.With the help of WeChat public platform,the implementation of excellent content,novel title and strong visual impact was discussed,and WeChat public platform operation strategy of establishing an excellent operation team,determining the theme,planning in advance,and establishing corporate credibility was put forward.
作者
李媛
LI Yuan(Shendong Coal Group Co.,Ltd.,Shenmu 719315,China)
出处
《陕西煤炭》
2020年第S02期247-250,共8页
Shaanxi Coal
关键词
微信公众平台
国有企业
宣传工作
应用
WeChat public platform
state-owned enterprises
propaganda work
application