北京市冰雪运动产业与文化旅游产业融合发展动力机制与模式

Research on the dynamic mechanism and modes of integrated development of ice and snow sports industry and cultural tourism industry in Beijing

在"带动三亿人参与冰雪运动"号召与北京冬奥会历史机遇下,我国冰雪运动产业迎来了新的发展契机。冰雪运动产业与文化旅游产业具有高度耦合性的特点与现实需求,本文从产业融合理论角度出发,对北京市冰雪运动产业与文化旅游产业融合发展的动力机制与模式进行研究。研究结果表明:外部环境支持力、市场需求拉动力以及市场供给推动力相互影响、相互作用,形成了两大产业融合发展的动力机制;在动力对接形式与特点的不同机制作用下,北京市冰雪运动产业与文化旅游产业基本形成了延伸式、渗透式以及重组式3种融合发展模式,并催生出一系列新业态;同时为进一步加强两大产业的延伸融合、渗透融合以及重组融合提出了融合路径建议。

Under the call of"motivating 300 million people to participate in ice and snow sports"and the historic opportunity of the Beijing Winter Olympics,China’s ice and snow sports industry is facing a new development opportunity.Since the snow and ice sports industry and cultural tourism industry can complement each other and consider practical demand,this paper studies the dynamic mechanism and modes of the integrated development of the snow and ice sports industry and cultural tourism industry in Beijing from the perspective of industry integration theory.The research shows that:external environment support force,market demand pull force,and market supply force interact with each other,forming a dynamic mechanism of the integrated development of the two industries.Under the action of dynamic mechanism and due to the different docking forms and characteristics,Beijing ice and snow sports industry and cultural tourism industry have three integrated development modes:extension,infiltration,and reorganization,which promote a series of new business forms.This paper puts forward some suggestions on the integration path for further strengthening the extension integration,infiltration integration,and reorganization integration of the two industries.