“《后浪》事件”中的青年心态

Youth Mentality in the “Post Wave” Incident

《后浪》宣传片在2020年五四青年节前夕发布后立即引发热议,直接导致"后浪"一词入选十大网络热词,并成为青年群体的新代名词。通过对微博数据LDA模型话题的分析发现,由于个人认同、代际观念和批判倾向的差异,青年群体对视频表现出了不同的情感倾向和看法;青年的异质性态度也折射出他们的现实境遇和数字时代下新的世代关系。通过对此现象的研究有助于更好地了解当下我国青年的社会心态和现实困境。

As the“Post Wave”video of the eve of May 4 th Youth Day 2020 immediately triggered a buzz,the word“Post Wave”was becoming the top ten internet buzzwords and a new synonym for youth groups.From the perspective of youth subjects and analysis of LDA model topics on big data,this study finds that youth groups show different emotional tendencies and views on videos due to differences in personal identity,intergenerational views and critical tendencies,and these heterogeneous attitudes also reflect the reality of youth groups’own situations and new generational relationships in the digital era.The study of this phenomenon can help to understand the social mentality and real-life dilemmas of young people in China today.