“亚网红”的价值变现:媒介融合背景下青年亚文化的新样态

Value Realization of “Sub-Cyberstar”:New Patterns of Youth Subcultures under Background of Media Convergence

媒介融合作为一场传媒界的重大变革,深刻地形塑了社会文化生产的方方面面。此过程中,青年亚文化也生发出了一些新的表现形式和传播样态。基于这样的背景,本文提出"亚网红"这一概念,指出其具有反主流的亚文化资本及追求异化审美的主体性,并同时表现出对其他亚文化群体的抵抗。文章进一步结合现实案例分析了"亚网红"群体在媒介融合背景下的内容生产方式和价值变现路径,提出了观察青年亚文化现象的新角度。

As a significant change in the media circle,media convergence has profoundly shaped all aspects of social and cultural production.During this process,youth subcultures have also developed various new expression forms and communication patterns.Based on the background,this article puts forward the concept of"sub-cyberstar",pointing out that it has counter-mainstream subcultural capital and subjectivity for pursuing alienated aesthetics while showing resistance to other subcultural groups.This article further analyzes the content production methods and value realization paths of the"sub-cyberstar"group under the background of media convergence in combination with actual cases,and proposes a new perspective for observing youth subcultural phenomena.