经销商主导的混合渠道供应链定价决策——基于碳税与碳减排量不确定视角

Dealer-led mixed channel supply chain pricing decision——based on uncertain perspective of carbon tax and carbon emission reduction

针对碳税和碳减排量不确定对混合渠道供应链系统定价决策的影响,利用Stackelberg博弈方法构建由经销商主导的供应链定价决策模型,在计算制造商和经销商的最优定价基础上,分析碳税与碳减排量变动对混合供应链系统定价决策的影响。研究表明:随着碳税的增加,产品甲批发价格增加,产品甲直销价格、产品乙零售价格的变动与甲、乙两种产品的碳排放量比值有关;产品乙批发价格、经销商加价、产品甲零售价格的变动与消费者价格交叉敏感系数有关。生产单位产品甲和乙碳减排量的增加会使各自制造商的利润显著提高,且生产单位产品甲碳减排量的增加对经销商利润及供应链总利润的影响程度远大于生产单位产品乙。研究结果为企业供应链定价决策提供参考。

From the perspective of uncertainty of carbon tax and carbon emission reduction,aiming at the problem of its influence on pricing decisions of reseller-led mixed channel supply chain system,on the basis of Stackelberg game method to build a dealer-led supply chain pricing decision model and calculate the optimal pricing of manufacturers and dealers,the influence of carbon tax and carbon emission reduction changes on pricing decisions of hybrid supply chain systems is analyzed.It is showed that:with the increase of carbon tax,the wholesale price of product A will increase.The changes in the direct sales price of product A and the retail price of product B are related to the ratio of carbon emissions of products A and B.The changes in the wholesale price of product B,the price increase of dealer,and the retail price of product A are related to the cross-sensitivity coefficient of consumer prices.The increase of carbon emission reduction per unit of product A and B will significantly improve the profits of their respective manufacturers,and the increase of carbon emission reduction per unit of product A has a far greater impact on the profits of dealers and the total profits of the supply chain than that of product B.The research results can provide reference for enterprise supply chain pricing decision.