以文旅融合理念推动乡村旅游高质量发展:形成逻辑与路径选择

Cultural and Tourism Integration: Research on the High-quality Development of Rural Tourism

推进乡村旅游高质量发展,可以更好满足人民对美好生活的向往,实现乡村振兴。我国乡村旅游在产业业态、产业规模和产业链条等方面取得了丰硕成效,但依然存在乡村文化记忆中断、文化根脉植入不足、基础设施建设滞后、有效保障机制不全等方面的问题。在文旅融合理念下,应进一步厚植优秀文化记忆,构筑乡村旅游发展空间;发挥文化驱动作用,实现乡村文旅创新发展;依托网络技术优势,推动乡村文旅特色发展;构建创新保障机制,提升乡村旅游核心竞争力。

Promoting the high-quality development of rural tourism can better meet people’s aspirations for a better life and achieve rural revitalization.The rural tourism of China has achieved fruitful results in industrial format,industrial scale and industrial chain,but there are still some problems of rural tourism,such as interruption of rural cultural memory,insufficient implantation of cultural roots and infrastructure construction lag behind,and incomplete effective guarantee mechanism.Under the concept of cultural and tourism integration,we should keep in mind our excellent culture memories and build a space for rural tourism development;play a cultural driving role to realize the innovative development of rural cultural tourism;rely on the advantages of net work technology to promote the development of rural cultural tourism characteristics;build an innovative guarantee mechanism to enhance the core competition of rural tourism force.