蜀南竹海旅游开发中社区参与的调查研究

On Community Participation in Tourism Development of Southern Sichuan Bamboo Sea

本文着眼于蜀南竹海旅游景区的旅游创建提升,以旅游开发过程中的社区参与为切入点,采用文献分析法、半结构精英访谈法,辅以针对游客的问卷调查法,分析研究宜宾市蜀南竹海风景区社区居民参与旅游活动的基本信息和主要模式。调查研究表明,蜀南竹海景区在现阶段的客源市场主要为周边市场,扮演一个休憩旅游目的地的角色;社区居民参与旅游活动的水平良莠不齐,对于在旅游活动中的自我认知、自我定位、自我规划并不统一。因此,加快经济发展、加强旅游对外宣传、政府提高规划管理水平和强化基础设施建设、多样化旅游产品的开发、景区联动和强化社区参与意识与水平,是促进蜀南竹海景区高质量可持续发展的重要措施。

Focusing on the tourism creation and improvement of Southern Sichuan Bamboo Sea,taking the community participation in the process of tourism development as the breakthrough point,this paper analyzes and studies the basic information and main modes of community residents’participation in tourism activities in Southern Sichuan Bamboo Sea in Yibin City by the means of documentary analysis,semi-structured interviews with elites,and questionnaire survey for tourists.The research has found that:at present,the main tourist source market of southern Sichuan Bamboo Sea is still the surrounding market,and the Bamboo Sea is mainly a place where tourists go for rest;the level of community residents’participation in tourism activities is uneven,and the self-cognition,self-orientation and self-planning in tourism activities are not unified.Therefore,speeding up the economic development,strengthening the external publicity of tourism,improving the level of governmental planning and management,improving infrastructure construction,diversifying tourism products,integrating tourism resources of different scenic spots and improving the awareness and level of community participation are the important measures to promote the high-quality and sustainable development of southern Sichuan Bamboo Sea.