方言、文化认同与住房市场交易

Chinese Dialects, Cultural Identity and Housing Transaction

汉语方言是经济转型过程中的重要影响因素。本文研究了方言的文化认同效应在住房市场中的作用。我们基于链家地产17个城市的二手房成交微观数据,评估了买卖双方的方言一致性对交易议价的影响。结果显示,相同的方言会对交易议价产生显著影响,其效应占平均议价程度的7.3%,且在价格偏向上表现为典型的同乡间提携后进模式,即议价过程中年轻的一方能通过方言获利。进一步分析发现,方言的稀缺性和交易人的性别也会影响文化认同的效应。

The Chinese dialects play an important role in the economic transition of China.Based on the micro data of the second-hand housing transactions in 17 cities of China provided by HomeLink Real Estate(Lianjia),we try to study the cultural identity effect caused by traders’dialects in the housing market.We find that the impact of the traders’dialects can explain 7.3%of the average bargain rate.The younger traders can get benefit from the dialects because of the Chinese tradition—the inter-fellow-townsmen-support.Further study reveals that the sparsity of the dialect and sexuality of the trader can also affect the cultural identity.