风险社会视域下突发公共事件网络舆情治理研究

Research on Network Public Opinion Governance of Sudden Public Events from the Perspective of Risk Society

网络社会的风险属性突出而复杂,是突发公共事件治理中的重要变量,网络舆情是客观危机事件在网络上的反应,同时是网民对风险认知的自我表达,是突发公共事件的“传感器”“建构场”“放大器”“情绪表”。突发公共事件网络舆情治理需要树立“以人为中心”的理念,兼顾治理工具性与价值性;完善多元共治的舆情风险治理机制,减少风险不确定性;同步推进舆情引导与风险化解工作,源头预防内生风险;培育网络社会共情与共识,促进理性风险建构。

The risk attributes of the online society are prominent and complex,and they are important variables in the governance of sudden public events.Online public opinion is the response of objective crisis events on the internet,as well as the selfexpression of risk awareness by netizens.It is the“sensor”,“construction field”,“amplifier”,and“emotional table”of sudden public events.The governance of online public opinion in sudden public events requires the establishment of a“people-centered”concept,while balancing the instrumental and value aspects of governance;Improve the mechanism for managing public opinion risks through diversified co governance,and reduce risk uncertainty;Simultaneously promote public opinion guidance and risk resolution work,and prevent endogenous risks from the source;Cultivate empathy and consensus in the online society,and promote rational risk construction.