风险感知对公众谣言接受度的影响机制研究——以新冠肺炎疫情为例

Research on the Influence Mechanism of Risk Perception on Public Rumor Acceptance—Take the Covid-19 as an Example

现代社会中各种形式的谣言具有严重的社会危害性。本文以新冠肺炎疫情为背景,运用多学科的视角,从信任、信息、风险感知三方面,探讨在重大突发公共危机面前,公众谣言接受度的影响因素及其路径。通过问卷调查和数据分析,本研究初步发现,在互联网时代中,公众信任感与风险感知对公众谣言接受度存在直接的正向影响;群体信息关注度虽未对公众谣言接受度产生直接影响,但通过风险感知正向影响公众谣言接受度;风险感知同时是公众信任感与谣言接受度的中介变量,放大了公众信任感的影响力。本文认为在重大突发公共危机事件面前,关注社会心态建设对谣言治理具有重要意义。

Various forms of rumors in modern society have serious social harm.In this paper,taking the Covid-19 as the background,from the perspective of multi-disciplines,from three aspects:trust,information and risk perception,the influencing factors and paths of public rumor acceptance in the face of major sudden public crisis are discussed.Through questionnaire survey and data analysis,this study preliminarily found that in the Internet age,public trust and risk perception have a direct positive impact on public rumor acceptance.Although the attention of group information has no direct impact on the public rumor acceptance,it has a positive impact on the public rumor acceptance through risk perception.Risk perception is an intermediary variable between public trust and rumor acceptance,which enlarges the influence of public trust.Introducing the theory of risk perception,this paper explores the influencing factors of public rumor acceptance from subjective and objective aspects,which reflects the great significance of paying attention to the construction of social mentality for rumor governance in the face of major public emergencies.