非物质文化遗产与旅游业融合:机理、动力与路径

非遗和旅游业的融合发展已成为一种新趋势,但在发展过程中仍然存在融合机理不明、动力不足、路径单一等问题。本文通过分析两者的融合机理及动力,总结出较为系统的融合路径,对其良性融合发展具有理论意义和实践意义。研究发现:非遗和旅游业的融合机理是文化资源和旅游市场的对接;融合动力机制包括旅游者消费需求的提升、旅游业转型升级的需求、非遗保护和传承的压力、国家政策的引领和支持、地方文化精英的推动、技术创新的驱动。在此基础上,本文从微观和宏观层次上分别设计出"转换景观型""展陈售卖型""互动体验型""不定期表演型""功能型"和"镶嵌式""专题式""整体式""路线式"等融合路径。

The integrated development of intangible cultural heritage and tourism has become a new trend,but in this development process,there are still problems such as unclear integration mechanism,insufficient power,and single path.By analyzing the integration mechanism and driving force of intangible heritage and tourism,designing a more systematic integration path has theoretical and practical significance for the sound integration of intangible heritage and tourism.The research found that the integration mechanism of intangible cultural heritage and tourism is the connection between cultural resources and economic markets;The integration power mechanism includes the increase of tourist consumption demand,the demand for transformation and upgrading of the tourism industry,the pressure of intangible cultural heritage protection and inheritance,the guidance and support of national policies,the promotion of local cultural elites,and the drive of technological innovation.On this basis,from two different perspectives of micro and macro,the"transformation landscape type","exhibition and sales type","interactive experience type","irregular performance type","functional type"and"type of experience"were designed respectively from two different perspectives of intangible cultural heritage and tourism.Integration paths such as"inlaid","thematic","integral",and"route".