国产互动影视的发展误区与创意可能

艺术民主化理想的驱动、媒介融合的潮流、人机交互技术的发展、商业变现模式的渐趋多元使在20世纪原本已濒临淘汰的互动影视近两年在国内开始反向流行。但从目前来看,国产互动影视存在叙事性与互动性失衡、题材单一与价值输出浅表化的误区。未来互动影视的发展应寻找其不同于传统影视的语法体系和商业逻辑,发挥其在价值输出层面的优势,在商业上挖掘新的盈利增长空间。

Driven by the ideal of art democratization,the trend of media convergence,the development of human-computer interaction technology,and the gradual diversification of commercial realization mode,interactive film and television,which had been on the verge of elimination in the last century,began to reverse in popularity in China in recent two years.However,at present,there are some errors in the imbalance between narrative and interaction,single subject and superficial value output.The future development of interactive film and television should seek for its different grammatical system and business logic from traditional film and television,exploit play to its advantages in value output,and explore new profit growth space in business.