乡村文化产业研究的城市视角、现代化认知与新媒体逻辑

Urban Perspective, Modern Cognition and New Media Logic of Research on Rural Cultural Industry

乡村文化产业对于乡村文化、经济、社会均有重要影响,值得研究者重点关注.由于对乡村问题的现代化认知与“文化”的精英式理解,乡村文化产业研究始终囿于一种城市视角之下;同时,乡村文化由一种被忽视的亚文化成为被“凝视”的对象,在迎合式改造中,乡村文化丧失了主体性.研究者应该遵循一种新媒体逻辑,将新媒体作为乡村文化产业的背景性因素,重新理解乡村文化,发挥乡村居民的主体性,重点关注新媒体平台中的各种文化现象,改善乡村居民在文化产业发展过程中的“失语”状态,探索乡村文化产业发展的新路径.

Rural cultural industry has great influences on rural culture,economy and society,and it deserves the special attention of researchers.For the modern cognition of rural problems and the elite understanding on"culture",the research on rural cultural industry has always been confined to an urban perspective;meanwhile,rural culture has turned from a neglected subculture to a"focused"object,and lost its subjectivity in the catering reconstruction.Researchers should,by following a new media logic and taking new media as a background factor of rural cultural industry,re-understand rural culture,give play to the subjectivity of rural residents,focus on various cultural phenomena on the new media platform,improve the"aphasic"state of rural residents in the development process of cultural industry,and explore new paths for the development of rural cultural industry.