摘要
本文针对当前我国公益广告传播中存在的一些问题,着重从公益广告理念更新方面进行了探讨,并就我国公益广告的理念更新与操作思路,提出了一些具体主张。
Some problems lying in the communication of public service advertisement in our country are discussedin this article, especially in the innovation of the concept of public service advertisement, and some suggestions of con-ception and practice.
出处
《新闻界》
CSSCI
北大核心
2007年第5期157-158,135,共3页
Journalism and Mass Communication
关键词
公益广告
理念
更新
public service advertisement conception innovation
