摘要
当今时代,虚拟物流企业以其较强的市场适应能力正在被越来越多的社会组织所认识和采纳。虚拟物流企业为获取竞争优势必须构建和谐的"外部公共关系",以便促进各参与企业在激烈的竞争中有效地合理配置自己的资源,达到企业整体资源的充分利用。
The virtual logistics organizations must set up harmonious "external public relations" in order to have advantage in competition and allocate resource effectively. So the virtual physical distribution organizations can use of resources adequately.
出处
《中国市场》
北大核心
2008年第2期16-17,共2页
China Market
关键词
虚拟企业
虚拟物流企业外部公共关系
企业文化
virtual organization
the external public relations of the virtual Logistics organization
corporate culture
