大学生体育消费调查与研究

The Survey and Analysis of Physical Consumption of University Student

当代大学生的体育消费在整个消费市场上占有很大比重,而且大学生的消费行为逐渐呈多样化的现象。本文对河北省廊坊市大学生体育消费情况进行了调查,对影响大学生体育消费的主要因素、大学生体育消费的结构以及体育消费的动机进行了分析,总结了大学生体育消费的特点,并给出了合理化的建议。

The university students′ physical consumption expends in the entire consumer market and holds great proportion.And their consumer behavior tend to characteristics of diversification.So an investigation was conducted on the current situation of physical consumption of university students in Langfang,Hebei.In this paper,the main factors impacting sports consumption as well as the physical consumption structure and motives of university students was analyzed.The paper summed up the characteristics of college s...