基于顾客价值的战略营销模式构建

The Constructing on Strategic Marketing Mode based on Consumer Value

战略营销强调了企业营销管理的市场动态适应性,其目的是通过顾客价值的创造来建立更具优势的市场竞争地位,其本质是通过比竞争对手更好地满足顾客需求来创造价值——顾客价值。探讨了战略营销理论的发展,并基于顾客价值理论,分析并构建一个战略营销模式。

strategic marketing emphasizes market dynamic adaptability of enterprise marketing management,of which the purpose is establishing more predominant status of market competition.The nature is creating value: customer value through satisfying customer need better than the competitor.The thesis discuss the development of strategic marketing theory based on customer value theory,meanwhile,analyses and constructs a strategic marketing mode.