语码转换的语用学研究

The Pragmatic Study of Code switching

语码转换长期以来是社会语言学研究的重要课题 ,较少受到语用学界的关注。正因为此 ,关于语码转换的理论解释不全面 ,不很令人信服。本文综观这方面的研究成果 ,提出语码转换应该同时纳入语用学的研究范围 ,以对语码转换作出尽可能充分的理论解释 ,并指出在我们的许多大众传媒、尤其是广告宣传中 ,大量的语码转换和语码混杂的现象应引起注意 。

Code switching, which has long been an important subject in sociolinguistic study, still remains to be theoretically inadequately and unconvincingly explained due to the inadequate attention received from pragmatics. This paper proposes that code switching be studied pragmatically to be sufficiently explained theoretically,gives critical survey of such studies,and points out attention should be paid to the wide use (even abuse) of code switching or code mixing in our mass medium, esp. in advertisements...