高职院校市场营销专业课程目标体系的构建

The Construction of Specialized Curriculum Target System on Marketing in Higher Vocational College

高职院校市场营销专业课程目标体系是从高职院校市场营销专业的培养目标、专业模块课程目标、每门课程的课程目标、每一课时或训练环节的课程目标四个层面上来构建的,以期达到对高等营销人才培养规格的要求。

The specialized curriculum target system on marketing in higher vocational college Construct on the basis of the marketing cultivation targets, the specialized mode curriculum targets, every curriculum target, every period or practical curriculum target,in the hope of reaching the requirements for talent training specification of higher marketing.