摘要
"乡土课堂"是首都图书馆举办的大型系列讲座之一,其定位准确、主题鲜明、特色突出。凭借免费听讲的公益性质、权威专家主讲的立足定位、细致严谨的组织策划,"乡土课堂"赢得了良好的社会口碑。"乡土课堂"的发展表明,一个讲座品牌的建立是各种措施和手段积极培育的结果,揭示出一个讲座品牌的培育之道:突出特色、规范管理、增强服务和积极推广。
'Beijing Classroom' is one of the large-scale lecture series organized by the Capital Library of China.With the accurate orientation and sharp features,'Beijing Classroom'attracts numerous readers over years.By the virtue of the public good nature of lectures and the rigorous and careful planning,it wins a good social reputation.The development of 'Beijing Classroom' shows that the construction of lecture brand is the positive result cultivated by a variety of measures and means.It also reveals that the cul...
出处
《图书馆建设》
CSSCI
北大核心
2009年第8期62-64,共3页
Library Development
关键词
乡土课堂
讲座品牌
品牌建设
Beijing Classroom
Lecture brand
Brand-building
