摘要
通过对中外企业在战略方面失误的分析与研究 ,为广大经营者制定企业战略 ,提出了有价值的参考意见。
Through the analysis and research on the strategic mistakes made by enterprises at home and abroad, this paper sets forth valuable referential suggestions for operators at large to make enterprise strategies.
出处
《重庆工学院学报》
2002年第1期41-42,73,共3页
Journal of Chongqing Institute of Technology
关键词
经营战略
战略环境
战略目标
战略优势
operating strategy
strategic environment
strategic objective
strategic advantage
