浅析旅游企业的“CS”营销战略

Analysis of the "CS" Marketing Strategy of Tourism Enterprises

中国旅游市场孕育着巨大的商机,CS营销战略越来越引起旅游企业的重视。该文通过对旅游企业"CS"营销理念在企业的价值观、企业的中心、企业的营销中心方面缺失的分析,提出了旅游企业的"CS"营销战略实施的方法,提出旅游企业的理念、行为、形象都必须以旅游消费者的满意为出发点和归宿点,指出旅游企业实施CS战略是现代营销的趋势,是明智之举。

China s tourism market breeds enormous business opportunities, and the CS marketing strategy has attracted more and more focuses of tourism enterprises.This paper puts forward the"CS"method of implementation of marketing strategy and also the idea of tourism enterprises, behavior and the image must be the satisfaction of tourism consumers as the starting point and destination point, through the analysis of the"CS"marketing idea of the values in the enterprise, business center, and marketing center lack.And ...