基于游客和居民感知的红色旅游发展研究

A Study on the Development of Red Tourism Based on the Perception of Tourists and Residents

红色旅游的持续发展对促进旅游和红色文化的有机融合、优化区域经济结构、转变发展方式提供了新途径。基于安徽六安红色旅游景区的实证调查结果表明,游客感知方面存在旅游项目与产品体系欠丰富、旅游基础设施有待改善、旅游商品开发落后等问题;社区居民方面认为红色旅游的发展对社区经济发展存在积极影响,但目前存在受益不均衡、参与有限、生态与人居环境受到负面影响等问题。从拓宽产品谱系、创新产品类型、塑造景区品牌、保障社区利益、实施生态环境保护等方面完善管理行为,将有益于红色旅游的持续发展。

The sustainable development of red tourism not only promotes the organic integration of tourism and red culture,but also provides a new way to optimize the regional economic structure and transform the mode.The survey results of the development of red tourism in Liu'an area,Anhui Province shows that the overall development is in a good shape.However,some views from the survey of visitors indicate there are some shortcomings such as insufficiency of the tourist attractions and tourism projects,imperfect tourism infrastructure,and unattractive tourism products etc.Moreover,the community residents' perceptions of the development of red tourism are under investigating.Most of the residents agree on the view that the development of red tourism has a positive impact on community economic development,but there are still some problems such as the balance of interest and limited participation in the community,negative impact on the ecological environment and community living environment.In the end of the paper,some suggestions have been proposed to promote the sustainable development of red tourism,including expanding the product spectrum,innovating tourism product type,branding the area of red tourism,protecting community interests,implementing red tourism resources and protecting the ecological environment in the tourism areas.