哈尔滨市冰雪旅游产品深度开发研究

Research on Deep Developing the Products of Harbin Ice-Snow Tourism

冰雪旅游产品伴随着冰雪旅游业发生、发展,并成为冰雪旅游产业的重要组成部分。通过对哈尔滨市冰雪旅游环境背景及其冰雪旅游产品开发现状的分析,同时结合国内外冰雪旅游产品市场需求的发展趋势,指出哈尔滨冰雪旅游产品深度开发的意义和面临的问题,并从冰雪体育产品、娱乐产品、文化产品、节庆产品、服务产品等多方面论述了深度开发的策略,期望为哈尔滨冰雪旅游产品的开发提供一些有价值的参考。

Being accompanied by the occurrence and development of ice-snow tourism,the correlative products have become an important part of ice-snow tourist industry.By analyzing the environmental background and the current products development of ice-snow tourism in Harbin city,and considering the development trend of market demand for the ice-snow tourist products at home and abroad,the paper indicates the significance and problems of deep developing the products of Harbin ice-snow tourism.In order to providing a valuable reference for developing the ice-snow tourist products in Harbin city,it also discusses the strategy in aspects as follows: ice-snow sports product,recreational product,cultural product,festival product,service product.