我国城市创意产业运营效率测度和评价研究

Study of Measuring and Evaluating Operational Efficiency of Creative Industry in China’s Typical Cities

考虑到外生环境因素和随机因素对创意产业运营效率的影响,并针对传统DEA效率评价方法的不足,文章运用三阶段DEA模型对我国24个城市创意产业的运营效率进行测度和评价。研究结果表明:各城市创意产业运营效率差异较大,综合技术效率最大差额达0.82;外部环境和随机因素对创意产业运营效率具有重要影响,其中区域经济发展水平、创意市场结构和政府支持因素影响最为显著;创意产业运营效率的提高主要得益于纯技术效率的拉动作用,且大部分城市创意产业处于规模报酬递增状态;创意产业的纯技术效率和规模效率都存在不同程度的改进空间。据此,提出了提高创意产业运营效率的相应对策。

In view of the influence of external environment and random factors and the inherent defects of traditional DEA method,this paper employs a three-stage DEA model to evaluate operational efficiency of creative industry in 24 typical cities of China.The results demonstrate that the efficiencies in different cities are relatively large disparity with the largest balance reaching 0.82.The environmental and stochastic factors do affect operational efficiencies remarkably,especially GDP,market structure of creative industry and government support.The relatively high efficiency benefits from pure technical efficiency.Most cities are still increasing returns to scale.And pure technical efficiency and scale efficiency in most cities need different degrees of improvement.Finally,relevant suggestions are made in order to improve operational efficiency of creative industry.