关于宁夏旅游业战略创新的思考

Thoughts about the Strategic Innovation of Tourism Industry

宁夏旅游业起步较晚，近年来发展势头很快，前景看好，１９９８年接待海外旅游者５０６９人次，比１９９７年增长１９６％；接待国内旅游者１９０万人次，比上年增长２１％。国际国内旅游总收入达４８亿元，比上年增长８１％。但由于历史原因和区位条件等制约，宁夏旅...

Abstract Owing to historical reason and restriction of its location,Ningxia's tourism industry is currently in the comparatively backward state nationwide.So far as the natural environment and economic developing level are concerned ,Ningxia has more advantages in developing tourism industry than other industries.Tourism industry should be the distinctive industry,advantageous industry and pillar industry in Ningxia's national economy.By means of its tourism resource advantages.Ningxia is likely to be an important base in which China's tourism products are renewed and the productive forces are shifted to midwestern part of China in the 21st century.The author holds that it is imperative to grasp the above opportunities,positively develop tourism industry,invigorate its economy and break away from the traditional pattern and implement five strategic innovations:1.The developing strategy by leaps and bounds;2.The driving strategy of producing famous brands;3.The strategy of creating good tourist image;4.The strategy of collecting funds from various channels;5.The strategy of support by tourist science and education.