摘要
世界各国人士在谈论体育运动的发展时,几乎都一致认为:体育运动的商业化趋势加剧了。日本奥运会代表团团长柴田胜治认为:洛杉矶奥运会……商业主义显得彻底,令人有明码实价的奥运会的印象。美国的贝内特等人在合著的一本书中写到:体育运动本身已成为一桩巨大的商业,人们象经营商业一样地经营着体育运动事业。他们把“体育运动的日益商业化”作为“国际体育运动发展趋势的十个特点之一”。面对世界体育运动日益商业化这一现实,应该引起我国体育界的重视,需要对此进行深入研究,在制定我国体育事业发展规划和战略时,作为借鉴。
Born in the capitalist society, modern sports have never rid themselves of the influence of the gold dollar. The process of the commercialization of
sports was rather slow before the 1960s, but it began to accelerate with the Tokyo Olympics in 1964 as the turning point. Another milestone was the
Los Angeles Games in 1984. where commercialization made itself felt almost everywhere.Commercialization is a double-edged weapon: while it stimu-
lates the growth of sports, it has some negative effects on themes well.
出处
《体育科学》
1986年第3期15-18,91,共5页
China Sport Science
