期刊文献+

略论产品寿命周期各个阶段的价格策略 被引量:1

下载PDF
导出
摘要 我国市场上某些商品价格不合理是众所周知的。造成这种现象的一个主要原因是制订产品价格的权限过于集中,一些产品订的价格往往比较“死”。有的产品是“一价定终身”,从头到底一个价;有的产品的价格要么不动,要么大动。这给产品的生产、流通、消费都带来了不利的影响。为了改变这一状况,使价格趋向合理。
作者 薛德兴
出处 《财经研究》 1984年第1期20-22,共3页 Journal of Finance and Economics
  • 相关文献

同被引文献21

  • 1Dickinson V. Cash flow patterns as a proxy for firm life cycle [J]. The Accounting Review, 2011, 86(6) : 1969 -1994.
  • 2Berger A. , Udell G. The economics of small business finance : The roles of private equity and debt markets in the financial growth cycle [J]. Journal of Banking & Finance, 1998, 22(6) : 613 -673.
  • 3Bulan L, Yan Z. Firm maturity and the pecking order theory [J]. International Journal of Business and Economics, 2010, 9(3) : 179 -200.
  • 4DeAngelo H, DeAngclo L, Stulz R. Dividend policy and the earned/contributed capital mix: A test of the life-cycle theory [ J]. Journal of Financial Economics, 2006, 81 (2) : 227 - 254.
  • 5Zang A. Evidence on the trade-off between real activities manipulation and accrual-based earnings management [J]. The Accounting Re- view, 2012, 87(2): 675 -703.
  • 6Roychowdhury S. Earnings management through real activities manipulation [ J]. Journal of Accounting and Economics, 2006, 42 (3) : 335 -370.
  • 7Watts R. , Zimmerman J. Positive accounting theory: A ten year perspective [ J]. The Accounting review, 1990, 65 ( 1 ) : 131 - 156.
  • 8温建平.产品在不同寿命周期的营销策略[J].经济论坛,1994,(10):44.
  • 9Anthony J. , Ramesh K. Association between accounting performance measures and stock prices: A test of the life cycle hypothesis [ J]. Journal of Accounting and Economics, 1992, 15 (2) : 203 - 227.
  • 10Cohen D. , Zarowin P. Accrual-based and real earnings management activities around seasoned equity offerings [ J ]. Journal of Account- ing and Economics, 2010, 50( 1 ) : 2 - 19.

引证文献1

二级引证文献2

相关作者

内容加载中请稍等...

相关机构

内容加载中请稍等...

相关主题

内容加载中请稍等...

浏览历史

内容加载中请稍等...
;
使用帮助 返回顶部