历史文化名城的旅游形象设计与实施策略——平遥古城的案例研究

RESEARCH ON THE DESIGN AND ENFORCEMENT METHODS OF TOURIST IDENTITY ABOUT CHINESE HISTORICAL AND CULTURAL CITIES A Case Study of Pingyao Ancient City

本文在对文脉分析的基础上设计了平遥古城旅游区的一级理念和二级理念、视觉形象和行为形象，提出了４０景组合的平遥古城旅游资源形象。

After analysing the contents of Pingyao ancient city,the authors designed its mind identity with first and second class,visional identity and behavioral identity,then put forward10 kinds of great feeling travel in Pingyao ancient cityand new tourist resources image which formed with 40 scenic spots.