创业环境与大学生创业竞争战略选择关系研究

On Relationship between Business Environment and Competitive Strategic Choices of University Students' Innovative Undertaking

通过构建"创业环境-大学生创业竞争战略选择"模型,研究创业环境对大学生创业竞争战略选择的影响,并以大学生创业国家示范城市杭州市的调研数据进行相关性分析。研究表明政策环境、社会环境、市场环境等与大学生创业竞争战略选择均有较强的正相关关系,融资环境则因创业初期大学生创业融资渠道单一,与创业竞争战略选择呈弱相关关系。

A 'Business Environment—Competitive Strategic Choices of University Students' Innovative Undertaking' model is constructed to study the relationship between the business environment and University Students' innovative undertaking's strategic choices,based on the data of the empirical study in Hangzhou,which shows that there is a positive correlation with the relationship between the University Students' innovative undertaking's competitive strategic choices and the policy environment,social environment and market environment.Because their access to capital in the early period is not sufficient,their competitive strategic choices are in a weak correlation.