一类价值链上企业联盟博弈及收益分配

Analysis of Enterprises’ Coalitional Game and Profits Allocation on a Class of Value Chain

如何合理分配联盟的收益进而实现企业间长期稳定的合作,已经成为众多企业价值链联盟战略成败的关键问题。根据目前市场上存在的实际情况,应建立一类由多个供应商和一个制造商构成的二级价值链上的联盟博弈模型,并求出博弈的均衡解。模型分析表明:即使能够对市场形成垄断,制造商选择与供应商建立价值链同盟也会得到更多收益,供应商同样也可以获得超额利润。建立价值链同盟是一个"双赢"的策略。

How to allot coalition’s profit so as to achieve the long-time stable cooperation has been the key-point which influences the success of many enterprises’ value chain strategy.According to the condition of the market,this paper founds a coalitional game model of two stage value chain made up of one manufacturer and many suppliers,and solves the equilibrium.Analysis of the model indicates that even if a monopoly of the market can be made,the manufacturer can also gain more profit by choosing to found value chain coalifion with the suppliers,and in refurn they can obtain superprofit.In short,founding value chain coalition is a win-win strategy.