社交媒体视阈下的电子商务营销研究

E-commerce Marketing Research under the Perspective of Social Media

社交媒体对电子商务营销具有极大的促进作用。在对电子商务传统营销困境和行业新变化进行分析的基础上,研究了社交媒体营销运用于电子商务的可行性,并就电子商务借助社交媒体进行营销提出了相关政策建议。

Social media significantly improve the e-commerce marketing. Based on the current dilemma of traditional ecommerce marketing, this paper analyses the application feasibility of social media marketing in e-commerce, and puts forward relevant suggestions for e-commerce marketing by means of social media.