新媒体时代促进社会主义核心价值观民众认同的探讨

Investigation of the changes and path of the public identity of socialist core value in the new media era

新媒体时代社会主义核心价值观认同环境由现实世界转向现实世界与虚拟世界的结合,认同客体信息源由国家信息垄断到网络信息多元,认同主体的认同方式由外界灌输系统学习为主到自我选择碎片阅读为主,认同载体也由主导载体的唯一性同质化到多样性分众化。要促进社会主义核心价值观的民众认同,必须研究并遵循新媒体时代认同主体对社会主义核心价值观的认同规律,强化新媒体时代认同客体社会主义核心价值观内容的凝聚力,发挥新媒体时代社会主义核心价值观认同载体的功能,优化新媒体时代社会主义核心价值观认同的环境。

The environment of the socialist core value identity in new media era is the combination of real world and virtual world. The object of the identity is the information from monopoly by the state to the diversity on the Internet. The method of the identity has changed from inculcating theory systematically by the outside world to reading selective fragmented knowledge actively by the users. The medium of the identity has changed from uniqueness homogeneity to diversity demassification. We should study and follow the rules of the identity in the new media age, strengthen the cohesion of the socialist core values’ content, perform the media function and optimize the environment of identity.